PRIVACY POLICY

‍Privacy Policy Last Updated: 21.05.2026

This Privacy Policy has been developed in accordance with the current legislation of Ukraine, including the Law of Ukraine "On Personal Data Protection", the Law of Ukraine "On Information", the Law of Ukraine "On Electronic Commerce", and other regulatory acts. It defines the procedure for processing, collecting, and protecting the personal data of users of the website https://www.chervonechorne.com/ (hereinafter referred to as the "Website").

1. TERMS AND DEFINITIONS

1.1. Website — the internet resource located at https://www.chervonechorne.com/, owned by CHERVONECHORNE (PE Stashkiv Yuriy Mykhailovych), containing informational, textual, graphic, photographic, and other materials, and providing the opportunity to purchase books, publications, and catalogs.

1.2. User — any individual who visits the Website, uses its services, fills out feedback forms, or purchases books through it.

1.3. Website Administration — PE Stashkiv Yuriy Mykhailovych or authorized persons of CHERVONECHORNE responsible for the maintenance, management of the Website, and the processing of Users' personal data.

1.4. Personal Data — any information or set of data relating to an individual who is identified or can be specifically identified (the User).

1.5. Cookies — small text files stored on the User's device when visiting the Website to facilitate navigation, analytics, and to remember language or shopping cart settings.

1.6. IP Address — a unique number that identifies a User's device on the Internet.

2. DATA COLLECTION AND PROCESSING

2.1. By using the Website, filling out feedback forms, or placing an order for books, you automatically agree to the processing of your personal information by the Website Administration for the purposes of providing services, processing and delivering orders, communication, marketing, and analytics.

2.2. The personal data of Users that may be processed includes:

• Full name (Surname, first name, and patronymic);
• Contact phone number;
• Email address;
• Delivery address (country, city, postal service branch number or address);
• IP address, cookie data, behavioral data on the website, and technical characteristics of the device.

2.3. Legal grounds for personal data processing: We process your personal data exclusively on legal grounds defined by Art. 6 of the Law of Ukraine "On Personal Data Protection", namely:

• for the performance of a sales contract (order placement and purchase of books/art books);
• for the fulfillment of the Seller's obligations provided by the tax and accounting legislation of Ukraine;
• based on your consent (for example, to receive association news or announcements of new publications);
• to protect the legitimate interests of the Seller.

2.4. Data transfer to third parties: We may transfer your personal data only to specified categories of recipients solely for the purpose of fulfilling our obligations to you:

• courier and postal services (e.g., Nova Poshta, Ukrposhta, or international carriers) — for the delivery of your books;
• payment services, payment aggregators, and banks — for secure processing and confirmation of online payments;
• marketing or advertising services (Google Analytics, Meta) — exclusively for internal website performance analytics;
• state authorities — in cases strictly provided by the current legislation of Ukraine.

3. PURPOSE OF DATA COLLECTION

CHERVONECHORNE collects and processes data for the following purposes:

• Placement, sale, and quality delivery of books, art books, diaries, and exhibition catalogs;
• Identification of the User as a buyer and execution of communication (order confirmation, responding to inquiries, information support);
• Sending informational notifications about new publications, book releases, exhibitions, or symposiums (only with the User's voluntary consent);
• Conducting general website analytics to improve its interface, shopping cart, and functionality.

4. USE OF COOKIES

4.1. The Website uses cookies to analyze user behavior on the Website, ensure the stable operation of the shopping cart during checkout, and measure content effectiveness.

4.2. You can independently disable or restrict the use of cookies in your browser settings, but this may affect the correct operation of certain Website functions (for example, saving books in the shopping cart).

5. DATA SECURITY AND STORAGE

5.1. The Website Administration implements modern technical and organizational measures (including the use of the secure encrypted HTTPS protocol) to protect personal data from unauthorized access, modification, disclosure, or destruction.

5.2. Data storage periods: * Transaction and book order data are stored for 3 years (in accordance with statutory requirements for tax and accounting reporting).

• Marketing data and data from feedback forms are stored until the User withdraws consent, but for no more than 2 years.

6. USER RIGHTS

The User possesses the full list of legal rights provided by Article 8 of the Law of Ukraine "On Personal Data Protection". You have the right to:

• Know the sources of collection, location of your personal data, and the purpose of its processing;
• Request access to, correction, updating, or complete deletion of your personal data. Such requests must be submitted in electronic form to: hello@chervonechorne.com;
• Withdraw consent to the processing of personal data at any time;
• In case of complaints regarding personal data processing, contact the Commissioner of the Verkhovna Rada of Ukraine for Human Rights (Ombudsman) [https://ombudsman.gov.ua/].
• The Website Administration undertakes to review your request and provide a response within 30 calendar days.

7. CHANGES TO THE POLICY

The Administration reserves the right to make changes and update this Privacy Policy. Changes come into force from the moment of their publication on the Website at https://www.chervonechorne.com/. In case of disagreement with the updated terms, the User must stop using the Website and send a request for data deletion.

8. CONTACTS AND REQUISITES

Brand: CHERVONECHORNE

Legal Entity: PE Stashkiv Yuriy Mykhailovych

Registered Address: Apt. 25, Bldg. 6, Bohomoltsia St., Kyiv, 01024, Ukraine

Customer Support Phone: 050-157-57-48

Email: hello@chervonechorne.com

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